Context Connect Announces Fourth Round of Funding

Boxford, Massachusetts – April, 2 2003 – Context Connect, Inc. (“CCI”) announces the closing of the first tranche of a Series B investment round with participation from all existing investors including, SITEL Corporation (NYSE:SWW) and Equity Resources Group, an investment firm based in Cambridge, MA. Over the next ninety days CCI expects to raise additional funds to complete this round of funding. The proceeds from the funding will be used to accelerate the expansion of its worldwide sales and marketing efforts.

“The capital raised in this round will be used to commercialize the proprietary Cross-Carrier Connectivity Suite (CCCS) of products and initiate the distribution of the CCI Directory Platform into the enterprise marketplace with selected channel partners,” said Robert Stern, President and CEO of Context Connect. The CCI connectivity platform reduces the cost of integration and delivers interoperability while providing both customer and carrier with enhanced privacy. Commenting on the investment, Eggert Dagbjartsson, Managing Partner, of Equity Resources Group said, “The CCI connectivity platform addresses one of the real business issues plaguing telecommunication providers – the lack of a meaningful cross provider customer directory. By creating a channel for the deployment of enhanced directory services between carriers, Context Connect generates significant incremental revenue opportunities for both fixed line and wireless carriers.” The CCI solution enables cross-carrier connectivity allowing individuals to find and connect to wireless subscribers across multiple devices and multiple provider platforms – thus directory assistance to mobile subscribers can be enabled. The CCI technology puts the individual subscribers in control of their connectivity profile by allowing them to create their own listings and maintain the confidentiality of their connectivity data. The platform allows for multiple wireless carriers to integrate with wire line carriers without the requirement of revealing or sharing valuable customer information and data to provide call connectivity.

The financing provided by the existing investors will allow CCI to continue pursuing key strategic relationships. In addition, Wesley Johnston will join the Context Connect Board of Directors.

Mr. Johnston is Senior Vice President of Product Development and Planning for SITEL Corporation. Mr. Johnston heads the development of SITEL’s global xDA platform, an integrated architecture of products and services directed at consumer, corporate and international Directory Assistance (DA) markets. Mr. Johnston is a subject matter expert in the design and implementation of CRM programs, outsourcing and contact center technologies.

About Context Connect
Context Connect is a leading provider of proprietary fixed line and wireless Directory Assistance Services (“DAS”). Context Connect enables users to find and connect to each other across multiple devices and provider platforms through a contextual, DNS-based connectivity solution – thus enabling wireless directory assistance (WDA). CCI has formed partnerships with leading companies such as Nuance, Agile, SITEL, SAIC-Telcordia, Unisys and Mercator Partners. CCI is headquartered in Boxford, Massachusetts, with regional offices in London and Wellington, New Zealand. Please visit www.contextconnect.com

SITEL Corporation
SITEL, a leading global provider of contact center services, empowers companies to grow by optimizing contact center performance and unlocking customer potential. SITEL designs, implements and operates multi-channel contact centers to enhance company performance and growth. SITEL manages more than 1.5 million customer contacts per day via the telephone, web, e-mail, fax and traditional mail. SITEL employees operate contact centers in 21 countries, offering services in 25 languages and dialects. Please visit SITEL’s website at www.sitel.com for further information.

Equity Resources Group, Inc.
Equity Resources Group, Inc. (ERG) is a private investment firm based in Cambridge, MA. Founded in 1980, ERG has formed more than 30 investment partnerships with many high-net worth individuals and institutions. Traditionally, the Company’s primary investment focus has been on real estate securities. Since 1998, ERG has focused on investment opportunities in high-growth technology companies and biotechnology companies. Companies recently financed by ERG include Metatomix and Medcare, and BioStratum Incorporated.

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Context Connect are trademarks of Context Connect, Inc. All other trademarks are properties of their respective owners.

Media contact: Context Connect, Inc. Sunny Ahn, (978) 462-6388