Former VP & Chief Architect for mmO2/BT Wireless Joins Context Connect Board of Advisors

BOXFORD, MASSACHUSETTS – January 14, 2004 – Context Connect, Inc. (“CCI”), a leading provider of wireline and wireless directory services, today announced that Dr. Mehmet Unsoy has joined its Board of Advisors. Dr. Unsoy is the former Vice President & Chief Wireless Architect for mmO2/BT Wireless, with operations in the U.K., Germany, Holland and Ireland.

“Dr. Unsoy’s proven leadership in the telecommunication industry will be a great asset to our company in our efforts to connect wireline and wireless subscribers throughout the world,” said Sunny Ahn, CEO of Context Connect. “His experience and expertise in the wireless market will help us shape the future of our technology and address the ever changing needs of consumers and carriers in today’s wireless world.”

Dr. Mehmet Unsoy has close to 30 years of data and IP communication experience. In addition to his work at mmO2/BT Wireless, he has held senior positions at British Telecom (BT), Nortel Networks and Bell Northern Research (BNR.). He currently serves on the Technical / Executive Advisory Boards of a number of wireless technology start-up companies and is technical advisor to a number of venture capital companies that invest in the wireless industry.

“Wireless directory services are a key part of our ever-increasingly mobile society, and how we stay connected. However, privacy concerns have prevented the launching of such wireless directory services, that is, up until now.” said Dr. Unsoy. “CCI’s technology and products overcome these privacy concerns, thus enable the deployment of such wireless and wireline directory services.”

The CCI solution enables cross-platform connectivity that allows individuals to find and connect to wireless subscribers across multiple devices and multiple provider platforms – thus directory assistance to mobile subscribers. The contextual platform allows for multiple wireless carriers to integrate without revealing valuable customer information and data.

About Context Connect
Context Connect is a leading provider of directory assistance and directory-based solutions. Context Connect enables users to ‘find and connect’ to each other across multiple devices and provider networks through a contextual, DNS-based connectivity platform – thus enabling wireless directory assistance (WDA). CCI also provides enterprise directory solutions and identity management services through its contextual platform. CCI has formed partnerships with leading companies such as Nuance, Agile, Sitel, SAIC-Telcordia, Unisys and Mercator Partners. CCI is headquartered in Boxford, Massachusetts, with regional offices in London and Wellington, New Zealand.

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