Sunny Ahn, CEO of Context Connect, said, “We are excited about working together with the Georgia State Firefighter’s Association in helping provide a much needed service to its members. Our secure ccAlert service will provide members of the GSFFA with access to a secure and real-time communication tool in times of both emergency and non-emergency situations.”

ccAlert is a mass notification service that offers emergency responders the ability to keep in touch with others via a single message. The service allows an individual to send a web-based message to an individual or a group of individuals via the devices that people have (e.g., mobile phone, pager, email). Messages can be mass alerts to notify members of an emergency such as a fire or a non-emergency note for an open shift change.

The solution:

• does not require any additional hardware or software
• provides secure, rapid communication
• allows communication across multiple departments
• sends messages based on levels of priority
• provides customized teams and groups
• allows multiple devices per individual
• enables security through CCL’s patented contextual database

The ccAlert service will be the exclusive mass notification service for the Georgia State Firefighter’s Association.

About Context Connect LLC
Context Connect (“CCL”) is a leading provider of directory-based connectivity and directory assistance solutions. Context Connect enables users to ‘find and connect’ to each other across multiple devices and provider networks through a contextual, DNS-based connectivity platform, effective for wireless and wireline environments. CCL provides enterprise directory solutions for specific vertical markets (public safety, education, sporting clubs) through its contextual platform. The company is headquartered in Boston, Massachusetts with a regional office in Wellington, New Zealand – visit the company at www.contextconnect.com.

ccAlert is a trademark service of Context Connect, LLC. All other trademarks are properties of their respective owners.

The patent describes methods for providing secure connectivity across disparate networks or service providers. Contextual, DNS-based directory listings are created by consumers or groups, while connectivity to individuals is made without revealing valuable customer information and data – thus ensuring a more appropriate way of getting connected (self provisioned contextual listings) through a private-based platform (no phone numbers revealed). The patent covers directory assistance/enquiry listings by consumers and merchants that do not reveal actual connectivity details like DNS-like registrar services.

“We continue to build and grow our portfolio of intellectual property worldwide around private directory solutions,” stated Sunny Ahn, CEO and President of Context Connect. “This patent will help provide our firm with coverage for DNS-based directory solution in Europe, specifically around the wireless directory assistance (WDA) and yellow page DNS-based registration solutions involving contextual listing.”

CCL provides solutions that enable cross-platform connectivity that allows individuals to find and connect to wireless subscribers across multiple devices and multiple provider platforms. The Company also provides a private mass notification service, ccAlert™, that allows a single message to thousands of people, via the communication devices they have.

About Context Connect, Inc.

Context Connect is a leading provider of private directory and connectivity solutions. The company’s DNS-based contextual directory enables individuals to ‘find and connect’ to others, without revealing the connectivity details of the individuals. The company has a broad intellectual property portfolio around a technical model to protect subscriber privacy and carrier relationships while facilitating connectivity. Context Connect was founded in 2000 and is headquartered in Newburyport, Massachusetts, with a regional office in Wellington, New Zealand. For more information, please visit http://www.contextconnect.com.

Media contacts:
Context Connect, LLC: Sammie Luff, (978) 462-6388

Sunny Ahn, CEO of Context Connect, said, “We are delighted to be a part of the EIIP network of emergency organizations that is devoted to finding an effective, integrated communication solution for all within the emergency and disaster markets.”

“We are very proud of our new ccAlert service,” said Sunny Ahn, President and CEO of Context Connect. “The new platform leverages our strength in the directory business and our expertise in providing private/secure connectivity for groups and businesses looking for simple, effective and private mass communication.” The CCL technology allows for private directory searches and connectivity connections without revealing subscriber information. Specifically, the patented CCL platform can connect multiple groups together, without exposing the connectivity details of the people being sought – thus ensuring that people retain their privacy.

The platform also allows groups to control and manage their own users, making it easy to add and modify new members. Individuals can also manage their own details. Key features include:

• rapid connectivity
• connection to multiple devices
• mass notification to thousands
• prioritized alerts
• private connectivity
• no additional hardware/software
• cost effective
• connection across multiple groups

The ccAlert product is applicable for both private organizations (e.g., fire squads and schools) and public groups such as social networking and dating communities. For more information on ccAlert, visit www.ccalert.net. ccAlert is a trademark service of Context Connect, LLC.

About Context Connect, Inc.

Context Connect is a leading provider of private directory and connectivity solutions. The company’s DNS-based contextual directory enables individuals to ‘find and connect’ to others, without revealing the connectivity details of the individuals. The company has a broad intellectual property portfolio around a technical model to protect subscriber privacy and carrier relationships while facilitating connectivity. Context Connect was founded in 2000 and is headquartered in Newburyport, Massachusetts, with regional offices in London and Wellington, New Zealand. For more information, please visit http://www.contextconnect.com.

Media contacts:
Context Connect, LLC: Sammie Luff, (978) 462-6388

Sunny Ahn, CEO of Context Connect, said, “We are delighted to be a part of the EIIP network of emergency organizations that is devoted to finding an effective, integrated communication solution for all within the emergency and disaster markets.”

The EIIP promotes the safety, health, and welfare of the general public by supporting and enhancing the effectiveness of those individuals, whether paid or unpaid, full-time or part-time, engaged in emergency / disaster management. The EIIP accomplishes this goal by providing educational opportunities that include participating in or hosting public discussion groups, forums, panels, lectures, or workshops through the EIIP Virtual Forum Web site.

About Context Connect, Inc.

CCI provides directory-based connectivity solutions that enable private communication across multiple provider networks with multiple types of devices. The patented solution provides a neutral connectivity channel for enterprises and emergency responder groups that allow its individual members and others to connect to one another without revealing their private contact information. The technology allows for contextual, DNS-based searches to one or many individuals for effective facilitated connectivity. For more information, please visit http://www.contextconnect.com.

About EIIP

The Emergency Information Infrastructure Project (EIIP) is a non-profit educational organization, dedicated to enhancing the practice of emergency management, and thereby public safety, through offering professional development opportunities to practitioners and other interested persons. The principal way we work to achieve this goal is through presentation in the “Virtual Forum” of timely, disaster-related topics by experts in their fields, by means of Internet-based ‘Live Chat’ (text) technology.

The demonstration focused on interoperable emergency data messaging, using national emergency message and data standards, commercial information technologies and networks, and a shared, electronic directory of agencies called the EPAD. This directory gives authorized agencies the ability to register to receive and distribute emergency messages based on geography, incident or agency type, for all types of emergency events. The goal is to allow emergency messaging between all entities involved in emergency response, using the communications and information systems agencies use on a daily basis, including Computer Aided Dispatch (CAD) systems, web-based emergency management tools, GIS applications and others.

Sunny Ahn, CEO of Context Connect said, “We are thrilled to be a part of a much needed, nationally focused, interoperable messaging service for the emergency responder community. The Context Connect solution, coupled with the Comcare EPAD product, will allow a tremendous number of rural and volunteer emergency organizations the capability of receiving critical alerts and emergency information, irrespective of their member’s communication devices.”

Richard Taylor, ENP, ComCARE Chair and Executive Director of the North Carolina Wireless 9-1-1 Board said, “The organizations and companies that participated in the demonstration have shown their leadership by using innovative methods for dealing with the challenges posed by data sharing.” In his remarks he noted that “state agencies from Maine to Hawaii participated in the demonstration and he “commended those who are helping to shape a solution that can be deployed at all levels of government.”

More information about the EPAD and other projects that COMCARE and its partners are pursuing can be found at COMCARE’s website at www.comcare.org.

About Context Connect, Inc.

CCI provides directory-based connectivity solutions that enable private communication across multiple provider networks with multiple types of devices. The patented solution provides a neutral connectivity channel for enterprises and emergency responder groups that allow its individual members and others to connect to one another without revealing their private contact information. The technology allows for contextual, DNS-based searches to one or many individuals for effective facilitated connectivity. For more information, please visit www.contextconnect.com.

About ComCARE

COMCARE is a national non-profit alliance dedicated to advancing emergency response. COMCARE’s 100 organizational members represent the wide diversity of the emergency response community. We encourage cooperation across professional, jurisdictional and geographic lines, seeking to improve effectiveness by breaking down the walls that separate government, the public, private industry, and emergency professions. We promote the adoption of modern, interoperable emergency systems and the development of new procedures, training and tools to maximize their value for emergency responders.

CEO Sunny Ahn will present on a panel entitled, “Communication & Internet Track: Connectivity and Communication Tools and Messaging,” on Tuesday, October 19th, 2004. The panel will explore innovation in the communication tool and messaging world.

The VentureOne Exchange is the East Coast’s leading networking and deal flow event for venture capitalists, entrepreneurs, CEOs, and corporate development executives active in the technology industry. Each year, companies that present their business plans at the Exchange raise, on average, nearly $700 million in new capital funding.

About Context Connect

Context Connect is a leading provider of directory-based connectivity and directory assistance solutions. Context Connect enables users to ‘find and connect’ to each other across multiple devices and provider networks through a contextual, DNS-based connectivity platform – thus enabling wireless directory assistance (WDA). CCI also provides enterprise directory solutions and identity management services through its contextual platform. CCI is headquartered in Newburyport, Massachusetts, with regional offices in London and Wellington, New Zealand.

“Todd’s experience and expertise in both the telecommunication and financing worlds will certainly provide tremendous guidance as our organization strives to connect subscribers with one another” said Sunny Ahn, Founder of Context Connect.

Mr. Dagres was a former Managing Partner at Battery Ventures, a Venture Capital firm focused on technology investments. He led the Media and Communications Investment practice at Battery – his investments have included Akamai Technologies (NASDAQ: AKAM), Qtera (acquired by Nortel), Redstone Communications (acquired by Siemens), RiverDelta Networks (acquired by Motorola) and XCOM Technologies (acquired by Level 3). He was named to the Forbes “Midas List” of the top 50 Venture Investors. He is a Senior Lecturer at MIT, where he teaches a course at the Sloan School entitled, “New Enterprise”.

“The CCI solution provides a unique way of connecting individuals together in today’s world of multiple devices and identities,” said Mr. Dagres. “The Company is positioned to take advantage of next generation connectivity with its patented directory-based platform both with telecommunication carriers as well as others looking to enter the communication space.”

The CCI solution enables cross-platform connectivity that allows individuals to find and connect to wireless subscribers across multiple devices and multiple provider platforms – thus directory assistance to mobile subscribers. The contextual platform allows for multiple wireless carriers to integrate without revealing valuable customer information and data.

About Context Connect Context

Connect is a leading provider of directory assistance and directory-based solutions. Context Connect enables users to ‘find and connect’ to each other across multiple devices and provider networks through a contextual, DNS-based connectivity platform – thus enabling wireless directory assistance (WDA). CCI also provides enterprise directory solutions and identity management services through its private, contextual platform. CCI has formed partnerships with leading companies such as Nuance, Agile, Sitel, SAIC-Telcordia, Unisys and Mercator Partners. CCI is headquartered in Massachusetts, with regional offices in London and Wellington, New Zealand.

### ### ### ### ### ###

Context Connect are trademarks of Context Connect, Inc. All other trademarks are properties of their respective owners

CEO Sunny Ahn will present within the Technology Overview section entitled, “Equipping Directory Assistance Providers for Enhanced Services,” on Friday, April 2nd, 2004. The presentation will explore new opportunities and disruptive technologies within the Directory Enquiry market.

Marcus Evans, one of the worlds leading business information companies, is dedicated to the provision of global business intelligence and information to assist in strategic and effective decision making. The Group creates major sector-focused events for business learning and networking opportunities across a variety of industries and professions. In addition Professional training products, Market analysis reports and Business-to-business internet marketplaces, provide a portfolio of products for an entire company’s needs.

About Context Connect

Context Connect is a leading provider of directory-based connectivity and directory assistance solutions. Context Connect enables users to ‘find and connect’ to each other across multiple devices and provider networks through a contextual, DNS-based connectivity platform – thus enabling wireless directory assistance (WDA). CCI also provides enterprise directory solutions and identity management services through its contextual platform. CCI is headquartered in Newburyport, Massachusetts, with regional offices in London and Wellington, New Zealand.

“Dr. Unsoy’s proven leadership in the telecommunication industry will be a great asset to our company in our efforts to connect wireline and wireless subscribers throughout the world,” said Sunny Ahn, CEO of Context Connect. “His experience and expertise in the wireless market will help us shape the future of our technology and address the ever changing needs of consumers and carriers in today’s wireless world.”

Dr. Mehmet Unsoy has close to 30 years of data and IP communication experience. In addition to his work at mmO2/BT Wireless, he has held senior positions at British Telecom (BT), Nortel Networks and Bell Northern Research (BNR.). He currently serves on the Technical / Executive Advisory Boards of a number of wireless technology start-up companies and is technical advisor to a number of venture capital companies that invest in the wireless industry.

“Wireless directory services are a key part of our ever-increasingly mobile society, and how we stay connected. However, privacy concerns have prevented the launching of such wireless directory services, that is, up until now.” said Dr. Unsoy. “CCI’s technology and products overcome these privacy concerns, thus enable the deployment of such wireless and wireline directory services.”

The CCI solution enables cross-platform connectivity that allows individuals to find and connect to wireless subscribers across multiple devices and multiple provider platforms – thus directory assistance to mobile subscribers. The contextual platform allows for multiple wireless carriers to integrate without revealing valuable customer information and data.

About Context Connect
Context Connect is a leading provider of directory assistance and directory-based solutions. Context Connect enables users to ‘find and connect’ to each other across multiple devices and provider networks through a contextual, DNS-based connectivity platform – thus enabling wireless directory assistance (WDA). CCI also provides enterprise directory solutions and identity management services through its contextual platform. CCI has formed partnerships with leading companies such as Nuance, Agile, Sitel, SAIC-Telcordia, Unisys and Mercator Partners. CCI is headquartered in Boxford, Massachusetts, with regional offices in London and Wellington, New Zealand.

### 

Context Connect are trademarks of Context Connect, Inc. All other trademarks are properties of their respective owners.

With the CCI technology, individual consumers can self-provision their directory listing, allowing them to control and manage who can find them. The CCI contextual, DNS-based platform enables directory listings beyond the traditional ‘name and address’ listings, allowing for more effective searching for individuals – based on how people know each other, either professionally or socially.

The CCI platform also provides connectivity to mobile consumers, via DA/DQ, without the need for the actual consumer phone number – thus the valuable customer information is not revealed by participating operators.

“We are excited about working with both British Telecom (BT) and Cable & Wireless (C&W) in the UK. As privacy and consumer control are key issues with directory information, the involvement of key carriers with our self-provisioning directory platform will help drive the industry to new revenue opportunities,” says Robert Stern, CEO and President of Context Connect.

Context Connect will also provide enterprise directory and identity management solutions to carriers through its contextual directory platform – thus expanding and extending the effectiveness of directory listings.

About

Context Connect

Context Connect is a leading provider of directory assistance and directory-based solutions. Context Connect enables users to ‘find and connect’ to each other across multiple devices and provider networks through a contextual, DNS-based connectivity platform – thus enabling wireless directory assistance (WDA). CCI also provides enterprise directory solutions and identity management services through its contextual platform. CCI has formed partnerships with leading companies such as Nuance, Agile, Sitel, SAIC-Telcordia, Unisys and Mercator Partners. CCI is headquartered in Boxford, Massachusetts, with regional offices in London and Wellington, New Zealand.

BT Retail

BT Retail is one of the businesses that make up the BT Group. Others include BT Ignite, BT Wholesale, BT Openworld and BTexact Technologies. It is the UK’s leading communications service provider and the prime channel to market for the other businesses in the Group. It has 21 million residential and business customers, a turnover of 12.1bn (in the last full financial year) and around 50,000 employees.

Cable & Wireless

Cable & Wireless is a major global telecommunications business with revenue of over £5.9 billion (US$8.6 billion) in the year to 31 March 2002 and customers in 80 countries. It consists of two core and complementary divisions: Cable & Wireless Regional and Cable & Wireless Global. Cable & Wireless Regional offers a full range of telecommunications services in 33 countries around the world, with major businesses in the Caribbean, Panama, the Middle East and Macau. Cable & Wireless Global provides IP (internet protocol), voice and data services and managed solutions for business customers. It has developed advanced IP networks and value-added services in the US, Europe and the Asia-Pacific region in support of this strategy. Building on its strong national businesses in the UK and Japan, Cable & Wireless Global will focus on serving primarily multinational companies (both enterprises and service providers) in the US, UK, continental Europe and Japan/Asia.

For more information about Cable & Wireless, go to www.cw.com.

#######################

Context Connect are trademarks of Context Connect, Inc. All other trademarks are properties of their respective owners.

Media contact:

Context Connect, Inc.
Sunny Ahn, +1 978 462 6388

Context Connect Europe
Les Oliver, +44 7779 260198