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In this section we cover - How Our Solution Works - Overcoming Current Challenges - Platform for value added services - Getting started How Our Solution Works What it does The Context Connect Solution allows for a neutral connectivity channel to be established between carriers upon which, application based solutions are installed to increase average revenues per user for all carrier business units. Context Connect’s Mobile Connectivity Solution is complementary to existing directory assistance services and directory solutions because; The application can be added to the existing DA application as an enhanced service feature with no major investment requirement. Market research indicates that people want their mobile phone number listed under a privacy structure, which they control. A Mobile Connectivity Solution is complimentary to existing directory assistance to landlines All providers will participate actively in marketing the service because it is an industry solution, which benefits all parties, involved especially the subscribers. Calls made through a Mobile Connectivity Solution can be charged at premium airtime rates, rather than free minutes.

How it works

The solution allows people to connect to their personal and business contacts in a way that is natural and easy to use. It does this by allowing customers to be located by simple word driven (contextual) listings and to create and manage their own listings. The carriers can also create unique listings for subscribers in order to facilitate provisioning the directory.

The Context Connect Application allows calls to be connected to customers without the Directory Enquiry service needing phone numbers or key customer details in order to connect calls.

Overcoming Current Challenges

The key aspects of our solution that enable it to address and overcome Current Challenges are as follows.

Neutral platform that benefits all Service Providers

The Context Connect application allows access to information for customers that belong to different Service Providers. Customers can expect to find and connect to any mobile or fixed device. Connectivity between all Service Providers is increased.

Service Providers’ valuable customer data is protected

The Context Connect application is comprised of only the subscriber listings, not customer information or customer phone numbers, unless they want to provide additional data. All calls to a mobile or fixed line phone are a direct connect with data lookups occurring behind the provider network.

Context Connect is a 'powered by' model, expanding the Telco brand

All customer interactions are through their Service Providers portal, extending and solidifying the relationship that each Service Provider has with its customer base.

No fixed location for customers

The Contextual Directory enables a customer to have multiple listings and to decide how their number is listed. This makes it easy for them to be located in a natural way.

Customers control their listings

The Contextual Directory allows the customer to control their connectivity information. Customers only need to give out a listing, which is easy for their associates to remember. For the first time, Service Providers can encourage their customers to participate in a directory while maintaining their privacy. The more customers that participate in the directory then the greater the number of calls generated.

Mobile devices have no fixed address or context. The Context Connect application enables a customer to have multiple listings for personal or business related uses this allows the subscriber to be found in a natural way by the people who need to find them.

Pre paid customers want to be involved

In the Contextual Directory there is no distinction between pre paid and post paid customers. This enables pre paid customers to easily register themselves and participate in the directory. 68% of subscribers in a calling party paid environment want to participate in a directory if they can control who can reach them.

Platform for value added services

Our solution provides Service Providers with a base on which to build additional value added services for customers. These applications provide immediate revenues without requiring an investment in infrastructure.

Enabling directory automation

The Contextual Directory provides the rigorous data structures needed for directory automation allowing voice recognition and WAP to actually work.

Enabling smart services

Contextual Directory Enquiry provides the carrier with the opportunity to increase ARPU (average revenue per user) by introducing a range of smart services over the platform that would not be possible or useful if offered by a single Service Provider.

Getting started

A Contextual Directory service is as simple to start as traditional directories. The steps to establish the service are as follows...

Roll in known listings

The Contextual Directory can be populated the same way as a traditional directory. The directory can be populated from known listings such as name and address. The listings can be either traditional listings or contextual listings created from existing subscriber information.

This provides an immediate benefit over traditional directories.

Attract remaining customers

The enhanced privacy features allow current fixed line subscribers who are ex-directory an opportunity to better manage their connectivity without giving up privacy or control. They can now be attracted into the Directory.

Give customers control

Customers have control over their directory listings. Customers can create and maintain multiple listings on their provider’s portal, contact centre or on their phone.

Enable next generation services

When the Service Provider is ready, they can enable additional value added services.